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The Big Ten is the most valuable conference
Posted: 01.16.2013 at 11:17 AM
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Forbes released a list Wednesday of the estimated annual revenues for the top conferences in college sports. The SEC, boasting the reigning national champions in football and men's basketball, is fourth.
(AP) --
But that will likely change soon, because most of the money comes from television deals, and the SEC is renegotiating its contracts after expansion.
The Big Ten is No. 1 with revenues of $310 million - $250 million of that coming from TV. The Pacific-12 is second at $303 million and the Atlantic Coast Conference third at $293 million.
The SEC had revenues of $270 million.
Forbes' financial data came from the NCAA, BCS, conferences, news reports and estimates.
(Copyright ©2013 by The Associated Press. All Rights Reserved.)