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(AP) -- Crown Royal will end its sponsorship with Roush Fenway Racing at the end of the year.

Crown Royal has sponsored Matt Kenseth for the last two seasons.

The company sponsored Kurt Busch and Jamie McMurray before that.

But Crown Royal said Tuesday it will only be the title sponsor of the Sprint Cup race in Richmond going forward.

Parent company Diageo also says it is ending its official sponsor deal with NASCAR.

RFR began the season with all four of its primary sponsors up for renewal.

 The team renewed 3M and driver Greg Biffle in April.

Aflac and driver Carl Edwards are unsigned beyond this year, and
current David Ragan sponsor UPS has not been renewed yet.

(Copyright ©2011 by The Associated Press. All Rights Reserved.)