Wednesday, June 19, 2013

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Danica drives Daytona ratings up
Posted: 02.25.2013 at 8:47 AM
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(AP) -- With Danica Patrick starting from the pole, the Daytona 500's preliminary television ratings are much higher than last year's.

Sunday afternoon's race earned a 10.0 overnight rating and 22 share on Fox.

That's up 30 percent from 2012, when rain pushed the event to a Monday night.

The network said Monday it was the highest overnight rating since 2006.


Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.


Ratings represent the percentage of all homes with televisions tuned to a program.

Shares represent the percentage of all homes with TVs in use at the time.

Overnight ratings measure the country's largest markets.

(Copyright ©2013 by The Associated Press. All Rights Reserved.)

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