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Once you've gotten this far you have already probably heard about the "4 C's" of diamonds.  Carat, Color, Clarity, and Cut.   

The sum of the 4 C's will ultimately determine the "5th C" ...Cost or Cash.  We will give you a brief overview to help you better choose a diamond that is right for you.  But keep in mind, we highly recommend you speak with one of our diamond experts to help you pick the diamond that is best for you and in your price range.

Don't let someone convince you that you need a particular quality.  Everybody has different needs and it is our commitment to find you the diamond that fits you best.

It is best to speak with an expert that is holding the diamond, can see it and describe it while speaking with you.  You are not buying a certificate, you are buying a diamond!

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